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TOP 10 most popular formats of children's entertainment centers
The modern market of children's leisure is vast and diverse: almost every shopping mall, regardless of its scale and location, in one way or another presents some kind of children's leisure.
Nowadays, when shopping malls are closer to residential areas, operators are fighting for the flow of visitors, enticing new game concepts, formats and attractions.
Let's clarify the main formats of play areas and see which one is more suitable for you, if you decide to open your own business children's entertainment center.
01 Family entertainment center
The equipment of such a center is maximum and includes a multilevel game maze, trampoline arena, climbing wall, ninja quest, battle complex with pneumatic guns, a zone of quiet games for kids up to 6 years old and many other activities.
The types equipment for children's entertainment centers can be found in the concept catalog.
Depending on the total area of the leased premises, the features of its architecture and design concept of the project, the amount of investment can reach several hundred thousand dollars, and the launch period will be 3-4 months. With proper business organization and quality marketing, the payback period is only 1.5 years.
Pros: popular format with increased demand, large target audience, relatively short payback period, existing operators have franchise and investment products.
Cons: in case of independent development, big competition in the face of large chain centers, lack of premises with an optimal combination of area from 2000 sq.m. and ceiling height from 5 m.
Conclusions: With the necessary finances and reliable partners, this format will be an excellent choice of investment object, the high popularity of which is confirmed by time.

02 Theme family entertainment center
n example of this format is the Angry Birds Activity Park entertainment center which is designed in the theme of the mega-popular mobile game Angry Birds.
This format is very popular in Europe. One of the largest project companies working in the foreign market is Finnish Lappset Creative, which specializes in the development of game concepts and the launch of turnkey themed entertainment centers around the world.
The division of the creative Finnish team includes several well-known cartoon brands, whose plots and characters are used as the basis of the concepts. Just recently they opened a new themed center Big Things in Hong Kong.
The amount of investment required to open a themed entertainment center with an area of 2500-3500 sq.m. according to various estimates may be from 1 to 1,5 million US dollars, the launch period of 6-8 months, and the payback period will be from 1.5 to 3 years.
Pros: promising direction, as the niche is not oversaturated with the format, and visitors are not spoiled by the offer, so there is every chance to become a market leader.
Cons: requires a large amount of start-up investment. The project implementation period is higher than the family entertainment center in 2 times, as well as the payback period.
Conclusions: if you firmly decided that the format of theme family entertainment center - is your way, but there is an opportunity to attract a larger start-up budget, then to differ from competitors, it is worth considering the format of themed entertainment center.

03 Activity Park
The format of the activity park implies a competition and challenges its visitors to demonstrate their physical abilities to the full 100%.
There are trampoline arenas, foam pit, jumping tower, ninja, fit and pump tracks, rope park, parkour zone, rock-climbing wall, etc. Here you can compete against each other, friends, and other people.
You have to compete not only with each other, but also with time, gravity and even sometimes with your own phobias, which makes the gameplay rich and interesting.
The floor area for a center with such a variety of equipment must be at least 2000 square meters, and the net ceiling height of at least 6 m. To launch an activity park requires from 3 to 6 months and 500 thousand US dollars, which will return in 1.5-2 years.
Pros: new format: the competitive field is still free; wide age audience: suitable for family or corporate leisure.
Cons: requires premises with high ceilings and a large area.
Conclusions: shopping malls in big cities are perfect for the realization of activity park. Since the equipment of the center consists of various and interrelated activities, the project should be entrusted to a professional team with experience in launching such centers.

04 Kids’ Playroom
In game rooms as a rule ceilings are not more than 3.5 meters of usable height, which imposes certain restrictions on equipment. Owners of such establishments with great success attract visitors under 8 years of age, equipping the play space with children's mazes, carousels, rocking chairs, dry pools, busy boards and interactive panels.
A popular trend is the use of pastel colors in the decor of the playroom - this technique helps to create a comfortable atmosphere and set a leisurely rhythm of games.
The price of a square meter of play area equipment is from 60 Us dollars per meter and the launch period is no more than 2-3 months. The room usually pays off in 8-12 months.
Pros: no special requirements for the area, which greatly simplifies its search, requires a relatively small amount of initial investment to start, simple maintenance and simple operational activities, in the shift is enough to have only 1-2 operators.
Cons: quite an old format, if there is a family entertainment center nearby, it will be difficult to compete with it.
Conclusions: to surprise sophisticated visitors with something, you need to develop an interesting design concept and equip the play space with unique game complexes.

05 Trampoline arena park
Not only children, but also adults like to spend time in the trampoline park: here you can celebrate a birthday, hold a corporate team building event or just have fun with friends on your free time.
On the square-shaped jumping sections you can practice bounce height and aerial figures, on the rectangular ones you can learn to perform acrobatic tricks, on the long ones you can play running for time or perform speed combinations, and in the area with sloping sections you can play dodgeball.
The area of the complex can start from 500 square meters, the price of equipment from 20 thousand dollars. The launch period of 2-3 months, and the payback will be in 9-12 months.
Pros: popular format; equipment does not require complex maintenance; production time relatively short; trampoline complexes are modular: can be completed or transformed.
Cons: there are requirements for the height of ceilings, without a sufficient number of animators there is a risk of injury.
Conclusions: trampoline park - it is not a complex format of entertainment center, which requires a small start-up capital, group and individual lessons with a trainer will find regular customers.

06 Play Town of Professions
Here a child, just like an adult, can choose a job to his/her liking and, together with other "colleagues", learn key skills in a playful way. The story programs are designed for children aged from 5 to 14 years.
The cost of launching the center on the area from 2000 sq.m. is from 1 million US dollars, and the payback period is up to 4 years. The launch period is 9 months.
Pros: successful format, which is widely known to the target audience; franchise is available.
Cons: large investments are required and a long period of their return; it is difficult to find the optimal location and area of the premises; you need a large staff.
Conclusions: one of the most complex formats of entertainment centers due to the presence of a story concept. The more professions will be presented, the higher will be the attendance and popularity. The most convenient way to launch such a center is to buy a franchise.

07 Arcade THEME Park
In this format of playing centers, you are invited to perform actions to achieve a specific goal and the theme is not just for visual pleasure.
Imagine a construction site and the possibilities that are open to its little visitors: you can climb into the cabin of a crane and control its boom, moving foundation blocks of different shapes from the warehouse to the back of a truck or you can build a tall tower and then demolish it with the help of a wrecking ball. You can climb into a huge sandbox and search for minerals hidden in the depths of the sand or conduct underground exploration by penetrating the tangled channels of pipes.
In a thematic arcade center can be presented a variety of processes taken from different spheres of activity and transformed into a game task.
The area of such a center can start from 200 sq.m., and the cost of equipment from 25 thousand US dollars. The launch period will be from 3 months, and will pay off the project arcade zone for 8-12 months.
Pros: the niche format is free in view of its uniqueness, the concept of imitation of real processes in the game space is gaining popularity.
Cons: there are no franchises; there are few equipment suppliers for such ready-made play spaces.
Conclusions: the realization of an interesting game concept requires a professional team of designers who will be able to implement the game idea with high quality and ensure the success of the business.

8. FAMILY CAFE with playroom
This format successfully combines a family cafe and children's play space.
In addition to a varied menu, the facility will offer an interesting program of activities: culinary master classes, entertainment show and animation program.
This format of entertainment centers is available as a franchise.
The minimum recommended area of the cafe is from 200 square meters, while the opening costs are from 150 thousand dollars with a period of return on investment up to 3 years.
Pros: popular format of cafes, the availability of franchises facilitates the launch of business.
Cons: the success of the business strongly depends on the location of the institution, which affects the cost of rent, there is a seasonality: in the summer will be a significant drop in attendance.
Conclusions: to children's cafe was successful, you need a unique thematic idea and its excellent embodiment in the interior, which will attract guests on the principle of word of mouth; a variety of entertainment activities and loyalty program will help to get regular guests.

09 Kids Traffiic Park
This play space is a simulator of automobile traffic, where children ride electric cars on a circular track equipped with traffic lights, gas station, car wash and stops.
The Traffic parks are designed for children aged from 1.5 to 5 years old, and the cars, depending on the model, can reach speeds of up to 6 km/h.
Recommended rental area of 100 square meters, the initial investment in equipment from 5000 thousand US dollars. Estimated payback period is 6-12 months.
Pros: a fairly new line of business, which is not widely represented, there is an opportunity to have time to occupy a niche.
Cons: any electronics has the property to fail, and therefore the repair of one machine can cost a penny.
Conclusions: all children like self-driving cars, so the flow of visitors is ensured. It is possible to create an interesting game concept. To attract the audience on holidays, you can hold contests and racing competitions.

10 Kids’ Town park
On such play areas place many toys: houses, towers, bridges, cars, railroads with trains, construction cranes, excavators, dump trucks, etc.
Children are simply delighted that they can build their own world as they want it, and then play with it, imitating the movement of transport and toy people.
To organize a playground requires only 30 to 50 square meters, the height of the ceilings in this case does not matter. A convenient location for playgrounds can be an open island space in the shopping mall. The size of the minimum investment of 1500 US dollars., and payback is only 3 months.
Pros: easy to find a suitable area, quick launch, as no engineering and finishing work is required, enough 1 operator in the shift.
Cons: narrow target audience: children under 6 years old; if there is no comfortable waiting place for adults, the flow of visitors will be much less.
Conclusions: a simple business format that does not require large costs and time to launch, which is well suited for regional cities with a small competitive environment.

Summing up
We would recommend considering these popular formats of children's entertainment centers based on your budget, target audience, and desired investment return period.
With the right planning, investment, and marketing strategy, these centers can provide excellent investment opportunities in the children's leisure industry.
No matter which format you choose, our team of experienced designers can help you create a unique and captivating children's entertainment center.
Contact us today to discuss your ideas and let us bring them to life!